I help online stores, brands and service businesses get found on Google and in AI answers.
Aspiring digital marketer focused on SEO, content marketing and AI search optimization. I turn keyword research into pages that rank and read well.
Premium Dry Fruits Online in India | Jewel Farmer
California almonds, berries, seeds and organic millets, with clear product details for every item.
About me
I'm an undergraduate with a strong interest in digital marketing. I learn by doing: live capstone projects and website audits gave me hands-on practice in SEO, social media and content. I'm looking for an entry-level role where I can apply that practice and help a business grow.
Featured project
A live client project from my course. Our instructor took on Jewel Farmer from the company, and our team worked on its online store for dry fruits, nuts, dates, berries, seeds and healthy snacks for six months, covering SEO, content and AI search.
Jewel Farmer
Keyword research and mapping
Researched high-volume e-commerce searches and mapped each term to the page that should rank for it.
On-page SEO
Optimized headings, meta tags and structured product copy for 50+ items, including California almonds, berries and seeds, to help crawling and indexing.
AI search optimization
Reformatted raw product details into clear, query-friendly text blocks so AI search engines can find and use them.
Premium dry fruits
Healthy snacking
Organic grains
What we worked on at Jewel Farmer
Our team's work on the store covered these areas. My role was content distribution, topical maps and clusters, and keyword research, marked below as My focus.
Backlinks
Worked on backlinks to strengthen the website's authority in search.
Funnel
Looked at the path from sessions to product views, add to cart, checkout and purchase, to see where visitors drop off.
Topical map My focus
Planned the topics the store should cover, from main collections to guides, so every page has a clear purpose.
E-E-A-T
Worked on showing experience, expertise, authority and trust through helpful, accurate content.
Topical clusters My focus
Grouped related pages around a main topic, such as dates, with guides linking to collections and products.
Keyword research and strategy My focus
Researched keywords, chose which to target and matched each one to the right page and search intent.
Mentions
Worked on growing brand mentions, on the web and in AI-generated answers.
Content distribution My focus
Shared and promoted our content beyond the website so more people could find it.
Search performance
How visible Jewel Farmer became in Google Search while our team worked on it, from Google Search Console.
The store is already seen millions of times in search. The next opportunity is better titles and meta descriptions to turn more of those views into clicks.
Brand mentions in AI search
How often Jewel Farmer shows up in AI-generated answers. These are tracking estimates for the whole website our team worked on.
When AI tools cite sources about the brand, jewelfarmer.com is the most cited (4 mentions), ahead of amazon.in and amazon.com (2 each).
Topical map: the dates cluster My focus
One example from the topical map and clusters I worked on. A main collection supports product collections, guides and comparisons, and they all link to each other.
Highlighted: kalmi dates is the store's top search query. Internal links flow from each guide to the right collection, and from the collection to individual products.
Jewel Farmer website breakdown
A review of the Jewel Farmer Shopify store covering SEO, product pages, conversion, analytics and AI search. It is based on the public website, and the keyword targets are proposed, not verified rankings.
Site structure
Proposed one clear search intent per collection so pages don't compete for the same keyword.
- Dry fruits and nuts
- Dates
- Seeds and berries
- Healthy snacks and mixes
Keyword targets
Each target is matched to a page type and a search intent.
- Buy dry fruits online India
- Buy almonds online
- Buy dates online
- Kishmish online
- Healthy trail mix
- Benefits of almonds
Product page checks
Found product names, ingredients, origins and specs that did not match, and listed the fields to verify against real packaging.
- Titles and variants
- Net weight
- Ingredients
- Origin
- Alt text
- Structured data
Conversion ideas
Ways to move visitors from product view to completed order.
- Delivery estimate before checkout
- Price per gram
- Bundles
- Mobile search and filters
- Checkout drop-off tracking
Analytics
A monthly report using Shopify and GA4 together.
- Organic sessions
- Landing-page revenue
- Add-to-cart rate
- Average order value
- Returning customers
AI search visibility
Helpful, crawlable content backed by real expertise, rather than shortcuts.
- Evidence-based guides
- Sourcing and quality details
- Author profiles
- Accurate schema
30-day plan
Week 1
Audit and fix indexing, technical errors, product data, tracking and mobile usability.
Week 2
Improve revenue pages: top products, busy collections, buttons and checkout friction.
Week 3
Build keyword clusters, improve internal links and publish priority guides.
Week 4
Compare traffic, add-to-cart rate, orders and landing-page performance, then adjust.
Beyond e-commerce
The same SEO skills I used on Jewel Farmer apply to service and real estate websites. This is how I would approach them.
Service websites
Map each service to the search a customer actually types, then build a clear page for it with strong headings, meta tags and answers to common questions.
- Service page keyword mapping
- Meta tags and headings
- FAQ blocks for AI search
Real estate websites
Organize property and locality pages around what buyers search for, and write listing details in clear, query-friendly text that search engines and AI tools can use.
- Listing page optimization
- Locality keyword research
- Website audits
Any business website
Audit the site structure, fix what blocks crawling and indexing, and plan content that brings in the right visitors.
- Website auditing
- Content marketing
- Google Analytics (basics)
How I rewrite product pages
A simple illustration of the AI search optimization approach: take loose product details and turn them into answers a searcher or an AI assistant can use.
Before: unrefined details
almonds california. 500g. good for health. buy now
After: query-friendly block
California almonds, 500 g. A crunchy, protein-rich snack for daily munching, baking and breakfast bowls.
Who it's for: anyone looking to buy premium dry fruits online in India.
Sample written for this portfolio to show the method, not copied from the live site.
Skills
Search
- On-page SEO
- E-commerce SEO
- Keyword mapping
- Website auditing
- Backlinks
- Topical maps and clusters
- E-E-A-T
- AI search optimization
Marketing
- Content marketing
- Social media marketing
- Performance marketing
- Meta Ads (basics)
Tools
- Claude
- Google Search Console
- Google Analytics (basics)
- Google Ads (basics)
- WordPress (basic management)
Let's work together
I'm open to entry-level digital marketing and SEO roles.